The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

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  The development of acquaintances as an opportunity for service;
   
  High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society;
   
  The application of the ideal of service in each Rotarian's personal, business and community life;
   
  The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.